MUSE CONFERENCE
Social media is changing society's perception of art by the minute, from ease of consumption, to global marketing, to plagiarism; how can museums adapt to keep up with these constantly changing trends?
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I worked independently to create a conference that will help museum workers and art historians explore the impact of social media on the art world. This included the conference's brand, advertisements, website, and physical products.
Role:
Brand, Web, UI/UX, and Product Designer
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Software Used:
Adobe Photoshop, Adobe Illustrator, Adobe Indesign, Figma, Adobe Dimensions.
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Timeframe:
11 weeks
STEP ONE: THE BRAND
The name of my conference--Muse--is short for "musing" in honor of the introspective and academic nature of my conference. Muse is also a reference to an artist's muse and can be considered short for museum.
STEP TWO: THE POSTER
To advertise my conference, I chose imagery of an ancient statue. This called on the dramatic changes in art styles through time--from ancient realism to modern street graffiti.
I started with my own photograph of the statue Laocoön and His Sons. I took this photo while on a study abroad trip in 2022.
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My original photograph of Laocoön and His Sons. I took this photo while on a study abroad trip in 2022.
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Initial image treatment, logo incorporation, copy drafts, and basic grid placement.
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Adding background gradients to increase contrast, establishing text hierarchy, finalizing copy, and adding sponsor logos
STEP THREE: THE WEBSITE
To design the conference's website landing page, I chose to re-iterate the imagery I had created for the poster. This kept my branding consistent and made images recognizable to the user.
STEP FOUR: JOURNAL PRODUCT
After finalizing the poster design, the website design, and the app design, I created the physical items at the conference. I created a journal for the audience to take notes during the conference. I first played around with the idea of incorporating other packages with the journal product, but ultimately decided to focus on the journal alone.
Next, I created the label imagery for the journal cover, including type imagery from the website and app loading screen animations. I then incorporated the feather mark from my logo to tie everything together and make it cohesive. For the wax seal, I chose to use the feather mark icon as a symbol for the brand, and the conference as a whole.
