MUSE CONFERENCE
Social media is changing society's perception of art by the minute, from ease of consumption, to global marketing, to plagiarism; how can museums adapt to keep up with these constantly changing trends?
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I worked independently to create a conference that will help museum workers and art historians explore the impact of social media on the art world. This included the conference's brand, advertisements, website, app, and physical products.
Role:
Brand, Web, UI/UX, and Product Designer
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Software Used:
Adobe Photoshop, Adobe Illustrator, Adobe Indesign, Figma, Adobe Dimensions.
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Timeframe:
11 weeks
STEP ONE: THE BRAND
The name of my conference--Muse--is short for "musing" in honor of the introspective and academic nature of my conference. Muse is also a reference to an artist's muse and can be considered short for museum.
STEP TWO: THE POSTER
To advertise my conference, I chose imagery of an ancient statue. This called on the dramatic changes in art styles through time--from ancient realism to modern street graffiti.
I started with my own photograph of the statue Laocoön and His Sons. I took this photo while on a study abroad trip in 2022.
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My original photograph of Laocoön and His Sons. I took this photo while on a study abroad trip in 2022.
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Initial image treatment, logo incorporation, copy drafts, and basic grid placement.
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Adding background gradients to increase contrast, establishing text hierarchy, finalizing copy, and adding sponsor logos
STEP THREE: THE WEBSITE
To design the conference's website landing page, I chose to re-iterate the imagery I had created for the poster. This kept my branding consistent and made images recognizable to the user.
STEP FOUR: THE APP
After finalizing my website design, I reorganized the content into a mobile app design. This shifted the content from a one-page format into a several-page format, including navigation.
STEP FIVE: JOURNAL PRODUCT
After finalizing the poster design, the website design, and the app design, I created the physical items at the conference. I created a journal for the audience to take notes during the conference. I first played around with the idea of incorporating other packages with the journal product, but ultimately decided to focus on the journal alone.
Next, I created the label imagery for the journal cover, including type imagery from the website and app loading screen animations. I then incorporated the feather mark from my logo to tie everything together and make it cohesive. For the wax seal, I chose to use the feather mark icon as a symbol for the brand, and the conference as a whole.
